Jon discusses the importance of attending events like the Chartered Institute of Architectural Technologists' (CIAT) AT Awards, even if you're not a nominee or an architectural technologist. Jon shares his positive experiences from the 2023 AT Awards, highlighting the friendly atmosphere, valuable networking opportunities, and unexpected benefits such as new business connections and professional growth.

Episode Highlights...

00:00 Introduction

01:28 Overview of the AT Awards

02:39 Common Misconceptions About the AT Awards

03:10 Personal Experience at the AT Awards

05:23 Networking and Opportunities

08:35 Excitement for the Upcoming AT Awards

09:32 Encouragement to Attend and Final Thoughts

11:33 Conclusion and Next Episode Preview

Key Takeaways...

Value of In-Person Networking: Attending events like the AT Awards provides unique opportunities to connect with industry professionals in person, which can lead to unexpected and valuable opportunities, such as meeting online connections, industry leaders, and making new contacts. Jon shares his experience of meeting influential figures and gaining new opportunities, underscoring the benefit of face-to-face interactions over virtual ones.

Dismantling Misconceptions: There are common misconceptions about industry award events, such as they are only for nominees or they are too formal and boring. Jon's personal experience dispels these myths by highlighting the friendly atmosphere, the networking opportunities, and the enjoyable aspects (like free drinks and after-parties!) making a strong case for attending even if you’re not a nominee.

Personal and Professional Growth: Attending events can also serve as a break from the usual routine and promote personal growth. Jon mentions how stepping out of his comfort zone to attend the AT Awards proved beneficial, not only socially and professionally but also by providing inspiration and motivation. These events offer a fresh perspective and new ideas, contributing to the growth of an individual's career and business.

Links Mentioned In The Episode...

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In The Next Episode...

Next time, Jon is joined by Martin Huntbach to talk about lead generation.